Sneaker Market Downturn How Over-saturation And Comfortability Are Impacting Sales

January 11, 2023·3 min read·By Anthony Flores

In recent years, the global sneaker market has seen a decline in sales. This downturn in the market can be attributed to several factors, including the rise of alternative shoe styles, oversupply issues, and declining sales in key markets like China. Going from a 19.5 precent growth phase in 2021 to only a 3.6 precent increase projected for 2027 should sound alarms for sneaker heads and resellers alike.

One major factor contributing to the decline in sneaker sales is the growing popularity of alternative shoe styles, such as loafers and other comfortable footwear options. Loafers, in particular, have seen a resurgence in popularity as consumers look for shoes that are both stylish and comfortable for everyday wear. This shift in consumer preferences has led many shoe companies to focus on producing more comfortable and versatile footwear options, at the expense of traditional sneakers. Company’s like Crocs and Birkenstock are now dominating the market with collaborations with established streetwear brands and designers. 

Another factor that has contributed to the decline in sneaker sales is the oversupply of sneakers on the market. With so many sneaker companies releasing new models and colorways at a rapid pace, the market has become flooded with options, making it difficult for individual shoes to stand out. Although Nike and Adidas Stock is set to rise in the coming years they have been struggling with overstocked warehouses, which has led to discounts and promotions on a wide range of shoes. This has further saturated the market and contributed to a decline in sales. Brands like ASICS and Salomon have seen a great increase in consumer interest, both brands focus on functionality and comfortability, and have taken the initiative of collaborating with innovative designers.

In addition to these factors, sneaker sales have also been affected by declining economic conditions in key markets like China. As the Chinese economy has slowed down in recent years, so too has consumer spending on luxury goods like sneakers. This has led to a decline in sales for many sneaker giants that had previously been popular in China like Nike and Adidas.

Overall, the decline in sneaker sales can be seen as a sign of a larger market downturn. However, it's not all bad news for the sneaker industry, as companies are likely to adjust their strategies and focus on producing more comfortable and versatile footwear options that meet changing consumer preferences. Additionally, the market and oversupply will likely start to balance out as the industry adjust to the shift in demand. It's also good news for sneaker heads that have been wanting to get their hands on a pair thats been out of the budget. Sneaker resellers however may want to hold their breath and hope for the best. For the latest news on the sneaker economy, and to stay up to date with the latest releases, connect with us on Instagram and Twitter.



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