The Zadeh Kicks collapse was one of the most widespread and known stories within the sneaker community in 2022. This story begins with the owner, Michael Malekzadeh, known as Zadeh Kicks who started his own sneaker pre-order business. Starting Zadeh Kicks in 2013, by 2017 he was seeing $6 Million in monthly sales and by 2020 he was ranked in the top 1% of all Shopify Merchants. By 2022, Zadeh Kicks became one of the largest sneaker pre-order businesses through the various connections Zadeh had with other businesses.
Zadeh's collapse begins with the limited regulations put in place within his business. With many layers in this story, the short story goes as follows: As Zadeh Kicks grew larger and larger it was apparent that he struggled to find enough stock to satisfy all his customer's orders. Zadeh's business flourished on the idea of pre-orders and long-shipment times. However, this led to him "buying back" customer pre-orders and offering store credit. This didn't last long as customers grew impatient and found his store, zadehkicks.com, offline and went with the money. Since then, Zadeh has been charged with defrauding customers for $70 Million and community fraud against banks for $15 Million. To recoup some of the loss, the nearly 60,0000 pairs of sneakers found in Zadeh's warehouse has noted to be liquidated. Leading us to the current day.
eBay is now hosting the Zadeh Kicks Inventory Liquidation via this link. With hundreds of sales already, some sneaker enthusiasts will find some great deals on select sneakers.