It's no secret that Coach Prime (Deion Sanders) is a self-promotion mastermind. From his early days at Florida State, Primetime knew how to market himself in a way that made him irresistible to advertisers and potential employers. In addition to his on-field prowess, Coach Prime has passed the off-field genius onto his son Shedur.
Shedur stands as QB1 for the Colorado Buffaloes that his father coaches, and has been tapped to lead a project with Gatorade to roll out a new product. In a recent game against Oregon State, the younger Sanders wore a pair of custom, color-changing cleats created by the legendary sneaker artist Mache. The cleats are part of the promotion for Gatorade's new mystery-flavored sports drink (Spoiler Alert: Black Raspberry).
The 1-of-1 cleat created by Mache starts as a white cleat with minimal Gatorade branding and then changes to a bright orange with the words "Blackberry" and "Raspberry" emblazoned across the side when the color-reacting paint is exposed to higher temperatures.
The heat-reactive flavor-revealing custom cleats were a promo piece and will never be released to the public. For all the latest info on actual sneaker releases and industry news, follow us on Twitter and Instagram.
Images via Gatorade
It's no secret that Coach Prime (Deion Sanders) is a self-promotion mastermind. From his early days at Florida State, Primetime knew how to market himself in a way that made him irresistible to advertisers and potential employers. In addition to his on-field prowess, Coach Prime has passed the off-field genius onto his son Shedur.
Shedur stands as QB1 for the Colorado Buffaloes that his father coaches, and has been tapped to lead a project with Gatorade to roll out a new product. In a recent game against Oregon State, the younger Sanders wore a pair of custom, color-changing cleats created by the legendary sneaker artist Mache. The cleats are part of the promotion for Gatorade's new mystery-flavored sports drink (Spoiler Alert: Black Raspberry).
The 1-of-1 cleat created by Mache starts as a white cleat with minimal Gatorade branding and then changes to a bright orange with the words "Blackberry" and "Raspberry" emblazoned across the side when the color-reacting paint is exposed to higher temperatures.
The heat-reactive flavor-revealing custom cleats were a promo piece and will never be released to the public. For all the latest info on actual sneaker releases and industry news, follow us on Twitter and Instagram.
Images via Gatorade
