Back in December 2021, Nike purchased RTFKT Studios, a web3 project known for blending fashion, gaming, and NFTs (non-fungible tokens) to create digital and physical goods, especially limited-edition sneakers and collectibles. Since then, we've seen several releases from the two companies, including the RTFKT x Nike Air Force 1 Collection and Cryptokicks.
Announced via RTFKT's X account, a "New Chapter" has been announced for the studio, with a discontinuation of RTFKT's serves by January 2025.
Cover Image via Decrypt