When the NCAA voted to approve the new Name, Image, and Likeness (NIL) policy it was a good day for student athletes nationwide. The policy allows student athletes to profit off of their NIL where such benefits would previously render them ineligible for amateur competition. Even though Bronny James is still attending high school, he currently leads the way for all student athletes with $7.2 million in annual revenue coming in according to an On3 report.
The eldest son of LeBron James currently has lucrative endorsements locked in from Nike, Beats by Dre, and PSD underwear. As if that weren’t enough, young Bronny also brings in money from his massive social media followings on Instagram and TikTok with 7 million and 5.7 million followers respectively.
While this may seem like the rich getting richer to some, the NIL policy gives athletes a chance to build a future for themselves. Previously, the only people profiting off the efforts of these student athletes were the schools they attended. The schools were able to sell the athletes jerseys, use their NIL in marketing campaigns, and require them to attend sponsored engagements. Why should the schools be able to profit off these athletes and not let them share in the revenue?
If Bronny does indeed turnout to be even half the prospect he’s touted to be there's no doubt that his endorsements will continue to rise. With his college career just around the corner I’m sure his name will be in the headlines even more. As always, connect with us on Instagram and Twitter to stay updated on all the latest information on sneakers, clothing, and collectibles.
Image via Bleacher Report