Ronnie Fieg has been collaborating on sneaker designs longer than some designers have been alive. His newest collection with Kith and Marvel proves that he is light years ahead of the other storytellers in the game. Kith and Marvel joined forces to celebrate Marvel's 60th Anniversary with an Asics Gel Lyte III collection based on six characters from the iconic X-Men franchise and the result is one for the ages.
The Kith x Marvel x Asics Gel Lyte III collection will feature shoes designed to resemble the characters of Cyclops, Beast, Gambit, Storm, and Wolverine. Since Wolverine being such an integral piece of the Marvel universe the collection decided to feature his colors on two designs. While the shoes are stunning, this collection's true beauty is in the packaging.
The ensemble was designed to mimic the trading cards Fieg collected as a child. To further the trading card narrative, collectors will only know which shoe they secure once they open the package. That's right, you will not have the chance to choose which shoe you want before purchasing. The blind-box style release will come in a sealed shoe box that needs to be torn open to reveal the contents. Once the box is open, there's a mylar bag inside that contains the shoes. Only once that bag is open is your sneaker revealed.
As mentioned earlier, the Wolverine design comes in two colorways, the standard is the blue base with yellow highlights, but the "Un-Wolverine" is meant to be a metaphor for the rare find hologram of the trading card pack. The old X-Men trading cards had a special card that was limited to 1 in every 36 packs; as such, 1 out of every 36 sneakers will be the "Un-Wolverine," which is the inverse of the Wolverine, with a yellow base and blue highlights.
Die-hard Marvel fans will have the first chance at securing the collection during San Diego ComicCon starting on July 19th. The pairs will be available onsite at the convention before releasing July 28th via Kith. Stay updated with all the latest Kith collaborations by following us on Twitter and Instagram.
Images via Kith