In the ever changing and evolving world of web3 new forms of e-commerce are being invented every day. Nike & RTFKT recently dropped their Our Force 1 posters via a .SWOOSH project and now Adidas is delivering its foray into the virtual world. The “Into The Metaverse” project is a culmination of the brands web3 developments and will be available exclusively on collect.adidas.com.
According to the information available, holders of Adidas’s Phase 1 and Phase 2 NFTs will be eligible to burn those holdings and earn the Phase 3 ALTS token. ALTS will represent the finale of the “Into The Metaverse” project and transition the brand into an entirely new web3 initiative and ecosystem.
The new ecosystem, entitled ALTS by Adidas, will kick-off with the ALTS (short for alter ego) token that represents the holders PFP in an all new interactive storyline. As with all NFTs, each ALTS will have its own unique traits representing various sporting and cultural attributes that will play a role in the holder's unique storyline. Each ALTS will also have its own determination of utility such as access to IRL products.
The forge of Phase 1 & 2 tokens into the ALTS is currently underway and already has 17,000 holders. Utility access begins with a drop of 2,200 physical sneakers available exclusively to ALTS holders on April 26th in the EU and April 27th worldwide. Non ALTS holders will still have access to other apparel products but not the shoes. If you want to stay in the know on web3 sneaker initiatives be sure to check back right here for updates and follow our socials on Twitter and Instagram.