Adidas has declared that it is dropping its opposition to the Black Lives Matter Global Network Foundation's trademark registration. Adidas argued that the application's three parallel stripes were too similar to its own iconic three-stripe pattern, which the business has been using since 1952. Adidas changed its mind, though, and declared that it would no longer oppose the application just two days after submitting its objection to the U.S. Trademark Office.
Adidas announced in a statement that it had chosen to drop its opposition to the trademark application after hearing from its staff, partners, and clients. In addition, the business reaffirmed its dedication to diversity, equity, and inclusion, stating that it was "committed to carrying on the discussion and taking steps that create enduring change." Overall, Adidas' decision to drop its opposition to the Black Lives Matter trademark application is a step in the right direction for improved communication and collaboration between businesses and social justice groups.
For years, Adidas has vehemently defended its triple-stripe brand. Fashion designer Thom Browne defeated Adidas in a legal dispute involving trademark stripes in January, coming out on top in a New York courtroom. Adidas had previously claimed that Thom Browne Inc.'s use of stripes was too similar to its own three stripes in that case. The federal court jurors in Manhattan found in favor of Browne. For the latest information on sneakers, clothing, and collectibles and to stay up to date with the latest drops, connect with us on Instagram and Twitter.