Stephen Curry, the standout player for the Golden State Warriors, has made headlines once again with a new long-term endorsement deal with Under Armour. The announcement, which was made on August 3, 2021, confirms that Curry will continue to promote the Under Armour brand on and off the basketball court.
Curry has been an ambassador for Under Armour since 2013 and the new deal extends this partnership for years to come. Although the specific details of the financial terms of the deal have not been made public, sources suggest that Curry will become one of the highest-paid athletes in the world. The announcement doesn't come as a surprise, given Curry's integral role in Under Armour's recent success. Together, the two have collaborated on several successful products, including the popular line of Curry basketball shoes.
Curry expressed his excitement about the new deal in a statement, saying, "I am thrilled to continue my partnership with Under Armour. The brand has been a great partner over the years, and I look forward to continuing to work together to innovate and inspire the next generation of athletes." It's clear that Curry's impact extends beyond just his impressive performance on the court, as he's also a respected influencer and ambassador for brands like Under Armour. With this new deal, fans can look forward to more exciting products and campaigns from this dynamic partnership.
Word From The CEO
The feeling is mutual, as Under Armour CEO Patrik Frisk praised Curry as a "once-in-a-generation athlete" who has "transformed the game of basketball." Frisk added, "We are honored to have Stephen as part of the Under Armour family and look forward to celebrating all that he will accomplish both on and off the court."
Curry's impact extends far beyond the basketball court. He is widely regarded as one of the most influential athletes in the world, and his partnership with Under Armour has helped the brand become a major player in the sports apparel industry. With this new long-term agreement, Under Armour and Stephen Curry are poised to continue their successful partnership for years to come. Fans can look forward to more innovative products and inspiring campaigns from this dynamic duo. For more on Under Armour, and to stay up to date with the latest sneaker news and releases, connect with us on Instagram and Twitter.