There’s only one surefire way to make sure your products are perceived as “cool” by the masses, and that’s to pay Snoop Dogg to promote it. That’s exactly what Sketchers did with their new basketball shoes. The Snoop Dogg x Sketchers SKX Resagrip “Boss Treatment” is a two-piece release that hopes to bolster the brands present in the NBA in addition to signing Julius Randal and Terrance Mann.
The first pair of Snoop Dogg x Sketchers SKX Resagrip “Boss Treatment” looks to be a coral-colored upper with a red mudguard around the toe box. Vibrant blue accents on the sole and eyestays along with speckling on the midsole make this pair a real eye-catcher. The second pair is a bit more subdued with white leather and mesh uppers and iridescent highlights on the midsole and heel cap. Both pairs feature Goodyear Resagrip Technology and the Sketchers Hyper Burst midsole cushioning.
The Snoop Dogg x Sketchers SKX Resagrip “Boss Treatment is available now from Sktechers online store for $160. Rumor has it Sketchers is close to signing Joel Embid to the brand so stay tuned to our Twitter and Instagram to see what they’re up to next.
Images via Sketchers