Sneakers

Nike's Upcoming Air Max 1 "Sofvi” Is Inspired By Japanese Vinyl Toys

August 10, 2023·2 min read·By Mark Ramirez
Nike's Upcoming Air Max 1 "Sofvi” Is Inspired By Japanese Vinyl Toys

Update (08/10/23): The Nike Air Max 1 "Sofvi" is set for a global launch on August 30th via the Nike SNKRS app exclusively in Women's sizing for $130.

The Nike Air Max 1 has had its moment of fame this year. With releases such as the return of the Nike Air Max 1 Big Bubble, the Swoosh brand has shown little signs of slowing down. The latest Air Max 1 release has arrived with a unique twist. 

Taking inspiration from sought-after Japanese vinyl toys, this unique offering presents intricate details extending from the see-through sole to the shoe container. Initially, its upper combines a base of white leather with synthetic overlays boasting a translucent finish, showcasing a fusion of white and mustard brown tones. Illuminating the sides are gleaming chrome Swooshes, while the leather mudguard receives a vibrant coating of electric red, perfectly matching the lining. The heel branding is adorned with a deep maroon hue, while the tongue embellishment alternates between red and gold accents. Supporting the sneaker, a translucent outsole rests beneath an off-white midsole, showcasing the words "Nike Air Max 1" in Japanese script on the bottom of the left shoe. Elsewhere, a retro-inspired graphic graces the sockliner, featuring "Nike" in Japanese on the left sneaker and the iconic Air Max branding on the right. Completing this meticulously crafted pair, a specially designed shoe container showcases the graphic alongside additional Japanese text and a viewing window, reminiscent of the packaging used for diverse collectibles.

The Nike Air Max 1 "Sohvi" will be available in the coming months for $160 on the Nike SNKRS app and at select Nike retailers. For the latest updates on upcoming Nike Air Max 1 releases and sneaker restocks, connect with us on Instagram and Twitter

Images via Nike

Nike Air Max 1 Sofvi FN7683-133Nike Air Max 1 Sofvi FN7683-133Nike Air Max 1 Sofvi FN7683-133Nike Air Max 1 Sofvi FN7683-133Nike Air Max 1 Sofvi FN7683-133Nike Air Max 1 Sofvi FN7683-133Nike Air Max 1 Sofvi FN7683-133Nike Air Max 1 Sofvi FN7683-133Nike Air Max 1 Sofvi FN7683-133Nike Air Max 1 Sofvi FN7683-133Nike Air Max 1 Sofvi FN7683-133

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