Yesterday, Kith announced the new rewards program, Kith Loyalty, and it will pay immediate dividends. The program has been welcomed with raved reviews online, as many are heralding it as one of the best customer loyalty programs ever. One of the main perks offered by the three-tier system is access to “Tier Exclusives,” a series of Kith-branded products available only to those who achieved the corresponding tier status. First up is the base tier, “Molecule,” its exclusive offerings include a Kith x Clarks x Adidas 8th Street Gazelle and matching apparel pieces.
The three-headed collaboration monster of Kith, Clarks, and Adidas is back after the wildly successful 8th Street Samba project and is taking on the Gazelle now. The “Molecule” Gazelle is a monochromatic beauty dressed in premium beige suede that matches the tiers theme. The crepe sole that extends onto the upper is back again, much like the Samba for this impossibly clean design. The shoes will also be joined by tee shirts, crewnecks, a hoodie, and two hats to complete the “Molecule” capsule.
The Kith x Clarks x Adidas 8th Street Gazelle "Molecule" will be available starting January 26th, 2024 exclusively on the Kith App. To access the shoes and apparel, you must have a Kith account and have achieved the “Molecule” tier. All products released through the “Tier Exclusive” programs are made to order and allow all qualifiers to secure their desired rewards. Kith Loyalty will indeed have many more surprises in store, so follow us on Twitter and Instagram to see what drops next.
Images via Kith