Dallas Mavericks star, Luka Dončić, is preparing his launch of his third signature shoe with Jordan Brand this year, the Luka 3. Since Dončić's original partnership with Jordan Brand back in 2019, this deal has been extended to last until August 2029. The design of the Luka 3 draws inspiration from Dončić's passion for sports cars, with elements like webbing resembling seatbelts and a tire-inspired upper. This new shoe will also feature Nike's latest technology. We'll see a full-length cushion 3.0 foam, as well as an IsoPlate at the midfoot for stability. Shortly following the debut "Midnight Racer" colorway, we'll also see a fresh "Photo Finish" colorway inspired by racing circuits.
The Jordan Luka 3 "Photo Finish" features a relatively simple color palette including White, Black, Green, and Red hues. The leather upper will be found mainly in White with a Black gradient effect along the mudguard and face of the sneaker. The midfoot IsoPlate will be found standing out in Green, with Red and Neon outlines to give it some extra flare. Finishing off the look, we'll see a Black and White gradient foam midsole sitting atop a semi-translucent rubber outsole.
The Jordan Luka 3 "Photo Finish" is set to release on July 18th, 2024 via Nike.com and select Nike retailers for a retail price of $130. To stay informed on all things Luka Brand and to stay up to date with the latest releases, connect with us on Instagram and Twitter.