Dallas Mavericks star, Luka Dončić, is preparing his launch of his third signature shoe with Jordan Brand this year, the Luka 3. Since Dončić's original partnership with Jordan Brand back in 2019, this deal has been extended to last until August 2029. The design of the Luka 3 draws inspiration from Dončić's passion for sports cars, with elements like webbing resembling seatbelts and a tire-inspired upper. This new shoe will also feature Nike's latest technology. We'll see a full-length cushion 3.0 foam, as well as an IsoPlate at the midfoot for stability. Debuting in "Midnight Racer," stay tuned for more colorways to release in the coming Summer months.
The Jordan Luka 3 "Midnight Racer" features a unique colorway with Black, Pink, Purple, and Mint hues. The upper will be found in a Black base, with the overlays in Pink and Purple swirl design. The inner lining, tongue, and laces will be found in Black with the Luka logo in Blue. The midfoot IsoPlate and Jumpman logo will be found in Mint, alongside a multicolored rubber outsole.
The Jordan Luka 3 "Midnight Racer" is set to release on July 6th, 2024 in Europe, the Middle East, and Africa for a retail price of $130. To stay informed on all things Luka Brand and to stay up to date with the latest releases, connect with us on Instagram and Twitter.