Adidas introduces Adidas Sportswear, a brand-new line of clothing born from sport and worn for fashion. The new line, which works in tandem with the company's Performance and Originals labels, aims to elevate the wearer's everyday appearance with a variety of modern fits that make use of the most up-to-date performance technology to provide the same level of comfort and confidence for everyday use as its performance collections have for athletes for decades.
Jenna Ortega, a global sensation, makes her adidas debut as the face of the brand's brand-new Spring/Summer 23 line. Establishing herself as a next-generation icon, she is frequently spotted navigating the cultural center with grace, passion, and purpose while unabashedly expressing who she is and what she stands for.
Jenna is a champion of individualism and versatility personified. The Multi-talented actress perfectly embodies the values that adidas Sportswear was created to uphold and serves as a fitting poster girl for the way the next generation is entering the world.
When asked about the collaboration Jenna had plenty to say.
"The way I express myself, whether this is vocally or aesthetically, is something I personally put a lot of energy into as I know how much power it can have in inspiring others. Embracing all that I am and all that I stand for continues to be a journey and through new experiences, I am learning and discovering more sides to myself. I am huge advocate of expressing all your different pursuits, passions, and traits, whether that is through what you do, what you wear or what you champion – which is why I was so excited to work with adidas on this new label."
The first releases in the new line, AVRYN and Tiro Suit command attention as the ideal on-trend look and uniform for hanging out with friends, going to practice, or spending the weekend exploring the city. Key information includes:
The Tiro Suit
Translates sport design ideas exclusively for Sportswear. It is a reimagining of adidas' traditional tracksuit silhouette containing a strong football background. The all-black timeless co-ord, Tiro Suit Up Advanced, which is the collection's centerpiece, is still sporty at its core but adopts a new identity as the iconic 3-stripe set brings functionality to the fore while keeping a clean aesthetic.
The sneaker, which incorporates BOOST and BOUNCE technologies in a novel way to provide comfort both inside and out, is made in part from recyclable materials. Two colorways of the AVRYN are available in this drop: a muted two-tone black and grey with little red detailing and an all-grey version with black signature 3-stripes and a purple accent. With its origami-inspired finishes and exaggerated heel tab, the AVRYN offers a modern and versatile look and feel that makes it simple to pair with a variety of everyday outfits. keeping a simple appearance.
The larger collection includes a silk-like striped Express Dress that takes all the design elements of a wrap style silhouette and remixes them with high collars and soft, comfortable ribbed cuffs. It also includes subtle hues, vivid designs, and standout ensembles. The tie front fit is a stand out piece alone worn, but it can also be substituted for a light jacket and layered over a simple outfit with ease. The relaxed fit Express Jersey, on the other hand, has a two-tone color scheme, offset white piping, and a casual, comfortable fit. It is influenced by the 90s football look. As she makes her way to the set, Jenna dons the long-sleeved pullover and matching purple Tiro Suit Up Advanced Trousers for a coordinated and cozy look. Completing the collection is The sport style Coach Jacket, draped in a timeless monochromatic color scheme, featuring an oversized fit and a shine-finish fabric for enhanced comfort and flair.
The Adidas Sportswear is the brands first new line in 5 decades, the collection is set to drop worldwide February 9th, 2023. Prices in the collection vary, but you can find the collection in select Adidas retailers, and the Adidas website with early access for select customers. For more on Adidas, and to stay up to date with the latest retailers, connect with us, on Instagram and Twitter.
Images via Adidas.