Sneakers

Adidas Pledges €110M EUR To Battle Semitism From YEEZY Sales

August 5, 2023·1 min read·By Tyler Rong
Adidas Pledges €110M EUR To Battle Semitism From YEEZY Sales

Since their original partnership back in February 2015, when the first iterations of the Adidas Yeezy came out, we've since seen a very rocky road between Adidas and Kanye West. Following West's public outbreak, and various controversies in recent years, adidas decided to terminate its partnership with Kanye West in late October 2022. Since the termination of its partnership with Kanye West, adidas has been clearing out inventory through various sales on adidas Confirmed. Adidas has said that they will donate €110 million EUR from the recent sales to battle against anti-semitism. Currently, around €10 million EUR has already been donated with an additional €100 million pledged by adidas. 

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