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New Balance is serving up serious metallic heat with the New Balance 5030 Eggplant, a purple iridescent upper that shifts with the light and cuts way different than your standard chrome sneaker. Black handles the tongue, laces, and midsole to ground the whole look and keep things cohesive beneath all that shimmer. The pair releases June 9th, 2026 through New Balance and select retailers for $120, so mark your calendars and hit us up on Instagram and Twitter for all the latest drops.
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