The WNBA and Reebok Announce a Multi-Year Partnership
Reebok is now the official footwear supplier for the WNBA, marking its return to basketball under the leadership of Shaquille O'Neal and Allen Iverson. This partnership focuses on designing high-performance shoes for women, like the Reebok Engine A and collaborating with WNBA stars Angel Reese and Lexie Brown to inspire the next generation. While Nike remains the dominant player in women's basketball, Reebok aims to reestablish itself by leveraging its legacy and athlete partnerships.
Reebok is reigniting its long-standing connection to women's basketball, aiming to establish itself as a major force in promoting the sport. Since Shaquille O'Neal and Allen Iverson took leadership roles in 2021, the brand has been focused on shaping a clear plan to support women's basketball through bold designs and partnerships.
Earlier this year, Reebok announced that the brand has teamed up with WNBA stars Angel Reese of the Chicago Sky and Lexie Brown of the Los Angeles Sparks to expand its reach. Reese will debut the "Reebok by Angel" collection, with a signature shoe set for release in 2026. Meanwhile, Brown has signed a multi-year deal as a brand ambassador. These partnerships highlight Reebok's efforts to boost the sport's visibility and inspire future generations through meaningful collaborations with athletes.
Nike has led the charge in women's basketball for over 25 years, further cementing its influence with a 12-year extension signed in 2024. The brand has supported the sport's growth through initiatives like the Sabrina line, which has gained traction globally, and by securing 20 player-exclusive deals with WNBA athletes. While Nike has long been the leader in this space, Reebok's recent partnership signals a fresh competitor entering the scene.
The WNBA-Reebok partnership represents a major step forward for women's basketball, with Reebok stepping up as the league's official footwear supplier. With NBA legends leading the charge in executive roles, Reebok has placed a strong emphasis on staying true to the game and supporting athletes. By signing rising talents like Angel Reese and Lexie Brown, the brand is solidifying its presence in women's basketball. These collaborations highlight Reebok's dedication to fostering deeper connections within the sport and producing content that brings fans closer to the action.
Reebok is now the official footwear supplier for the WNBA, marking its return to basketball under the leadership of Shaquille O'Neal and Allen Iverson. This partnership focuses on designing high-performance shoes for women, like the Reebok Engine A and collaborating with WNBA stars Angel Reese and Lexie Brown to inspire the next generation. While Nike remains the dominant player in women's basketball, Reebok aims to reestablish itself by leveraging its legacy and athlete partnerships.
Reebok is reigniting its long-standing connection to women's basketball, aiming to establish itself as a major force in promoting the sport. Since Shaquille O'Neal and Allen Iverson took leadership roles in 2021, the brand has been focused on shaping a clear plan to support women's basketball through bold designs and partnerships.
Earlier this year, Reebok announced that the brand has teamed up with WNBA stars Angel Reese of the Chicago Sky and Lexie Brown of the Los Angeles Sparks to expand its reach. Reese will debut the "Reebok by Angel" collection, with a signature shoe set for release in 2026. Meanwhile, Brown has signed a multi-year deal as a brand ambassador. These partnerships highlight Reebok's efforts to boost the sport's visibility and inspire future generations through meaningful collaborations with athletes.
Nike has led the charge in women's basketball for over 25 years, further cementing its influence with a 12-year extension signed in 2024. The brand has supported the sport's growth through initiatives like the Sabrina line, which has gained traction globally, and by securing 20 player-exclusive deals with WNBA athletes. While Nike has long been the leader in this space, Reebok's recent partnership signals a fresh competitor entering the scene.
The WNBA-Reebok partnership represents a major step forward for women's basketball, with Reebok stepping up as the league's official footwear supplier. With NBA legends leading the charge in executive roles, Reebok has placed a strong emphasis on staying true to the game and supporting athletes. By signing rising talents like Angel Reese and Lexie Brown, the brand is solidifying its presence in women's basketball. These collaborations highlight Reebok's dedication to fostering deeper connections within the sport and producing content that brings fans closer to the action.