Every so often Nike brings a touch of luxury into the everyday fold of sneaker releases. Most recently we saw the EU exclusive “Wings” collection with handcrafted Italian leather and who could ever forget the Air Force 1 x Louis Vuitton and Dior x Air Jordan 1 collaborations. The creative minds at Nike and the Jordan brand are scratching that itch once again with a forthcoming Swarovski x Air Jordan 1.
Details are still shrouded in secrecy but that's not going to stop the rumor mill from running wild. The partnership could follow the Dior roadmap and simply offer an embellished swoosh on a relatively tame colorway or they could go big and crystal stud every seam of the shoe. Regardless of which direction is taken, this collab seems like a match made in hypebeast heaven.
The Swarovski x Air Jordan 1 collaboration is targeted for the star-studded Summer 2025 lineup and would easily be the centerpiece of the seasonal offering. Sneakerheads and luxury enthusiasts should expect a price tag well north of the standard $180 for an Air Jordan 1 but Swarovsky crystals easily justify a price hike. There's sure to be lots more details coming about this release so tap in with us on Twitter and Instagram to stay up to speed.
Speculative mock up via @zsneakerheadz