Kim Kardashian's clothing brand, SKIMS, has announced a multiyear partnership with the NBA, WNBA, and USA Basketball as the official underwear sponsor. Starting out back in September 2019, SKIMS has come a long way. With its recent launch of menswear, the brand has made headlines in recent weeks. Valued at $4 billion (reported July 2023), this will be exciting news for both SKIMS and the NBA. As part of the partnership, SKIMS will also receive media exposure across a variety of league platforms, including through on-court virtual signage during NBA and WNBA national broadcasts as well as the leagues’ official social and digital platforms.
“I am incredibly proud of SKIMS partnership with the NBA, as it is a reflection of SKIMS growing influence on culture,” said Kim Kardashian, Co-Founder & Creative Director, SKIMS. “Together, SKIMS and the NBA will connect people of all backgrounds through fashion, sport, and talent, and I look forward to seeing the partnership thrive.”
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