Reebok is gearing up for major changes, which you won't want to miss. On Wednesday, Rebook unveiled to the public the newest president of their basketball division, Shaquille O’Neal. Joining alongside Shaq, Allen Iverson will join as the vice president. This major play by Reebok showcases what might be a revival of their basketball line. Reebok aims to hit $10 billion in sales by 2027, and they're ready to attack that goal.
Reebok's history in basketball is rich, with O'Neal and Iverson playing pivotal roles in its past successes. O'Neal's "Shaq Attaq" and Iverson's endorsement deals were landmarks in Reebok's journey. However, under Adidas's ownership, Reebok's basketball prominence diminished. Now, with the help of Shaq and Iverson, Reebok is ready to reclaim its throne in the basketball market.
This exciting pivot for Reebok is not only great for business, but will hopefully give consumers a new lineup of basketball-ready sneakers. Stay tuned for more updates from Reebok, and see what they have in store for us this upcoming year.
To stay informed on all things Reebok Brand and to stay up to date with the latest releases, connect with us on Instagram and Twitter.
Cover Images via USA Today.
Reebok is gearing up for major changes, which you won't want to miss. On Wednesday, Rebook unveiled to the public the newest president of their basketball division, Shaquille O’Neal. Joining alongside Shaq, Allen Iverson will join as the vice president. This major play by Reebok showcases what might be a revival of their basketball line. Reebok aims to hit $10 billion in sales by 2027, and they're ready to attack that goal.
Reebok's history in basketball is rich, with O'Neal and Iverson playing pivotal roles in its past successes. O'Neal's "Shaq Attaq" and Iverson's endorsement deals were landmarks in Reebok's journey. However, under Adidas's ownership, Reebok's basketball prominence diminished. Now, with the help of Shaq and Iverson, Reebok is ready to reclaim its throne in the basketball market.
This exciting pivot for Reebok is not only great for business, but will hopefully give consumers a new lineup of basketball-ready sneakers. Stay tuned for more updates from Reebok, and see what they have in store for us this upcoming year.
To stay informed on all things Reebok Brand and to stay up to date with the latest releases, connect with us on Instagram and Twitter.
Cover Images via USA Today.
