Overtime Elite Signs With Adidas
Overtime Elite (OTE) is an eight-team basketball league based in Atlanta. Attracting some of the top talent in the 17-19 year old age group, this exclusive league is a dream for many young aspiring basketball players. Owned by popular sports media company, Overtime, this league was started back in March 2021. The OTE Academy offers world-class coaching, state-of-the-art training facilities, and a customized academic program, getting these players pro-ready.
Recently, OTE and adidas have signed a multi-year deal together, highlighting a new partnership making adidas the league's exclusive apparel and footwear sponsor. As a part of the rollout, adidas and Overtime Elite debuted the brand identities and uniforms for all eight teams in their league, pictured below. This is exciting news for both brands, “Our new partnership with Overtime Elite allows us to engage with and empower elite young basketball players early in their playing career,” said Eric Wise, adidas General Manager of Global Basketball.
To stay informed on all things adidas Brand and to stay up to date with the latest releases, connect with us on Instagram and Twitter.
Photos via adidas
Overtime Elite (OTE) is an eight-team basketball league based in Atlanta. Attracting some of the top talent in the 17-19 year old age group, this exclusive league is a dream for many young aspiring basketball players. Owned by popular sports media company, Overtime, this league was started back in March 2021. The OTE Academy offers world-class coaching, state-of-the-art training facilities, and a customized academic program, getting these players pro-ready.
Recently, OTE and adidas have signed a multi-year deal together, highlighting a new partnership making adidas the league's exclusive apparel and footwear sponsor. As a part of the rollout, adidas and Overtime Elite debuted the brand identities and uniforms for all eight teams in their league, pictured below. This is exciting news for both brands, “Our new partnership with Overtime Elite allows us to engage with and empower elite young basketball players early in their playing career,” said Eric Wise, adidas General Manager of Global Basketball.
To stay informed on all things adidas Brand and to stay up to date with the latest releases, connect with us on Instagram and Twitter.
Photos via adidas