In celebration of National Cereal Day, Kith Treats has teamed up Nike and Fruity Pebbles to release an exclusive Fruity Pebbles themed collection. This collection features the iconic Nike LeBron 4 "Fruity Pebbles," which dates back to 2006, as well as a limited edition Kith Treats for Fruity Pebbles cereal box and a co-branded cereal bowl. This collection will be available via Kith tomorrow, March 1st, with a global launch of the Nike LeBron 4 via Nike on March 7th.
The Nike LeBron 4 "Fruity Pebbles" was originally released back in 2006 as a Player Exclusive, but was rumored to be released in Holiday 2022. We're now finally getting to get our hands on this exciting colorway this Spring season. This colorway features a very similar design to the original 2006 release, featuring a color palette including White, True Red, Mean Green, and Varsity Purple hues. The upper arrives in White leather, with Fruity Pebbles details found on the inner lining and midsole. Purple laces, Metallic Silver LeBron branding, and a multicolored semi-transparent rubber outsole finishes off the look. Co-branded features can be found on the inner tongue, insoles, and "FAMILY SIZE" branding on the pull tab.
The Nike LeBron 4 "Fruity Pebbles" and Kith Treats for Fruity PEBBLES™ limited edition cereal box and custom cereal bowl is set to release on March 1st via Kith.com and other select Kith retailers. A global release of the Nike LeBron 4 “Fruity Pebbles” will be seen on March 7th, 2023 via the Nike SNKRS app for a retail of $250. To stay informed on all things Kith Brand and to stay up to date with the latest releases, connect with us on Instagram and Twitter.
Images via Kith and Nike