Nike has remained a leader in the athletic footwear industry. Ahead of this year's 2024 Paris Summer Olympics, Nike has showcased a new concept line, deemed A.I.R., during Nike's event in Paris. This concept line will not only showcase a first-look at some of the sneakers worn at the Paris Olympics, but also new futuristic designs for Nike's upcoming years.
The Nike A.I.R. Concept line is currently a full collection of prototypes which are all co-created by professional athletes, ranging from Victor Wembanyama, to Eliud Kipchoge, to Kylian Mbappé, and tied together with Nike's latest digital AI technology. The current sneakers on display are 3D-printed models of the silhouettes which will give us a good sense of what the actual sneakers will look like. Nike's chief innovation officer, John Hoke, had this to say about this A.I.R. concept line:
“For these prototypes to be successful, they must stir emotions,” John Hoke, Nike's chief innovation officer, said. “They must evoke a sense of awe for what lies just beyond the horizon, an optimism for the future. What I really hope this project stirs up is a sense of unlimited potential. Nike Air is a nearly 50-year-young technology. We’re only at the cusp of harnessing Air’s potential, its full expression. And these footwear prototypes show we’re nowhere near done.”
To stay informed on all things Nike Brand and to stay up to date with the latest releases, connect with us on Instagram and Twitter.
Nike has remained a leader in the athletic footwear industry. Ahead of this year's 2024 Paris Summer Olympics, Nike has showcased a new concept line, deemed A.I.R., during Nike's event in Paris. This concept line will not only showcase a first-look at some of the sneakers worn at the Paris Olympics, but also new futuristic designs for Nike's upcoming years.
The Nike A.I.R. Concept line is currently a full collection of prototypes which are all co-created by professional athletes, ranging from Victor Wembanyama, to Eliud Kipchoge, to Kylian Mbappé, and tied together with Nike's latest digital AI technology. The current sneakers on display are 3D-printed models of the silhouettes which will give us a good sense of what the actual sneakers will look like. Nike's chief innovation officer, John Hoke, had this to say about this A.I.R. concept line:
“For these prototypes to be successful, they must stir emotions,” John Hoke, Nike's chief innovation officer, said. “They must evoke a sense of awe for what lies just beyond the horizon, an optimism for the future. What I really hope this project stirs up is a sense of unlimited potential. Nike Air is a nearly 50-year-young technology. We’re only at the cusp of harnessing Air’s potential, its full expression. And these footwear prototypes show we’re nowhere near done.”
To stay informed on all things Nike Brand and to stay up to date with the latest releases, connect with us on Instagram and Twitter.
