Concepts and Jordan Brand have joined forces to showcase the all-new Jordan Tatum 1 collection, and as the exclusive global release partner, they are excited to announce that they will be releasing the first colorway in the collection, The Jordan Tatum 1 Zoo ahead of schedule. To celebrate the NBA star's first signature shoe, between April 5th and 6th, they will be hosting a special event at their Boston location to allow fans to purchase the shoe early before anyone else.
This early release will be followed by the global release on Friday, April 7th. The special in-store event will not only feature the new shoes but also will be filled with special activations and experiences for fans to enjoy. From food and drinks to other activities, this all-day event will be one that you will not want to miss, especially if you are local to their Boston location.
The Jordan Tatum 1 Zoo will retail for $120 USD and officially release on Friday, April 7th on Nike.com and at select Jordan Brand partnering retailers. If you are local to the Concepts Boston location and want to grab a pair early, make sure to head to their store between April 5th and 6th. For more on Jordan Brand, and to stay up to date with the latest releases, connect with us on Instagram and Twitter.
Images via Concepts