Donald Trump made headlines when he announced that he'd be attending Philadelphia's 2024 SneakerCon event. The former President's attendance also marked the announcement and release of his Never Surrender sneakers.
Trump's announcement shared that a full collection of Donald Trump-themed goods would be up for sale on his brand-new merch website. From sneakers to cologne and other product parodies. The star of the stage was Trump's $399 sneakers dubbed "Never Surrender." The high-top sneakers were available for pre-order and subject to a limited run of only 1,000 pairs. 10 out of that product run are signed by Trump himself. The Donald Trump "Never Surrender" high-top sneaker is dressed in Gold-like spray paint throughout, and a signature Trump "T" logo is found on the sneaker's side, with American flag-inspired touches on the upper heel.
The public pre-order was available for a few hours before finally selling out. Once all 1,000 pairs were claimed, secondary markets started to move. Resellers quickly flooded marketplaces such as eBay with pairs listed for more than 5x the original retail price of $399. Some sizes have sold for upwards of $2,000.
There is no official word whether or not we'll be seeing a wider release of the "Never Surrender" or another Presidential appearance at a SneakerCon event. Until either of those come true, connect with us on Instagram and Twitter for the latest sneaker news.