CNCPTS (Concepts) elevates the New Balance 740 to new heights in 2025 with their sophisticated "Brut" edition, following the success of their wine-inspired "Saignée" collaboration. This latest release draws inspiration from the most refined champagne classification, translating the essence of luxury sparkling wine into a meticulously crafted sneaker.
The CNCPTS x New Balance 740 "Brut" captures the essence of its inspiration through thoughtful design elements. A distinctive emerald gradient sweeps across the upper, representing the verdant Chardonnay grapes essential to champagne production. Vibrant orange accents punctuate the tongue, creating a striking contrast that demands attention. The design is grounded by a sophisticated black sole unit, providing a solid foundation for the dynamic upper. Inside, specially designed cork insoles not only offer premium comfort but also serve as a clever nod to traditional champagne packaging.
The CNCPTS x New Balance 740 "Brut" launches exclusively through CNCPTS' digital and physical retail channels on January 10th, 2025 for a retail of $120. For the latest New Balance release updates, download our mobile app and follow us on Twitter.