Adidas To Sell Off $1.3 Billion In Remaining YEEZY Stock
The months-long debate of what to do with the remaining Yeezy stock has finally come to a resolution. The brand confirmed that a stockpile of shoes will indeed be sold off and the proceeds will be donated to charity according to Business Insider.
New CEO Bjorn Gulden has been tasked early on with finding a way forward for the brand in the post-Yeezy era. It’s been a non-stop stream of drama as he was faced with a Q1 loss of nearly half a billion dollars and a class action lawsuit from their own investors. Given the popularity of the Yeezy subline it’s hard to imagine a scenario where the brand could stay financially solvent if they didn’t figure out some way to mitigate the potential loss of $1.3 billion dollars in shoes that had already been delivered by their suppliers.
There are no details about when the shoes will release or how they plan to conduct the sell-off but odds are they will be available through the Confirmed App and Adidas. Perhaps we will see one last Yeezy Day sale with all the remaining stock up for grabs. Rest assured that whenever those details are made available you will be able to find them right here. For all the latest updates on the Yeezy sell-off be sure to follow us on Twitter and Instagram.
The months-long debate of what to do with the remaining Yeezy stock has finally come to a resolution. The brand confirmed that a stockpile of shoes will indeed be sold off and the proceeds will be donated to charity according to Business Insider.
New CEO Bjorn Gulden has been tasked early on with finding a way forward for the brand in the post-Yeezy era. It’s been a non-stop stream of drama as he was faced with a Q1 loss of nearly half a billion dollars and a class action lawsuit from their own investors. Given the popularity of the Yeezy subline it’s hard to imagine a scenario where the brand could stay financially solvent if they didn’t figure out some way to mitigate the potential loss of $1.3 billion dollars in shoes that had already been delivered by their suppliers.
There are no details about when the shoes will release or how they plan to conduct the sell-off but odds are they will be available through the Confirmed App and Adidas. Perhaps we will see one last Yeezy Day sale with all the remaining stock up for grabs. Rest assured that whenever those details are made available you will be able to find them right here. For all the latest updates on the Yeezy sell-off be sure to follow us on Twitter and Instagram.