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Aug 28, 2026
Nike is revisiting the Joga Bonito legacy by grafting Ronaldo Nazário's 1998 Mercurial R9 aesthetic onto Sergio Lozano's Air Max 95 sole unit, a deliberate convergence timed to the 2026 World Cup that channels both football heritage and sneaker culture into a single wearable hybrid. The Nike Air Max Joga Bonito R9 Metallic Silver Varsity Maize Varsity Royal Black lands in a palette directly referencing R9's legendary boots, evoking the same mid-2000s Joga Bonito campaign that made Nike Football a cultural force. The pair
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