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The Pokémon Company's 30th Celebration expansion, a landmark anniversary set built around all-holofoil boosters and thirty illustration-rare Pikachus, launches in waves beginning September 16th, 2026. The initial wave includes the Elite Trainer Box (nine boosters with a full-art Nidorina promo), the Pokémon ex Box, and several entry-level products, followed by the 2026 Pokémon TCG 30th Celebration Espeon ex Battle Deck on October 30th, alongside the Umbreon ex variant. The set rolls out at the Pokémon Center and select Pokémon TCG
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