The Whitaker Group x New Balance 2010 "Willful Bias For Identity" Collection Releases November 2026

The Whitaker Group is returning to its ongoing Willful Bias series with a new chapter focused on identity, this time built around the New Balance 2010. The collection arrives as two distinct colorways, each constructed with frayed suede overlays and exposed stitching that give the uppers a deliberately unfinished, worn quality. The campaign was developed in collaboration with photographers Antiisoulcial and Nuku, who each brought their own cultural perspectives to the imagery.

The first pair layers pink suede overlays over a cream mesh base, with a grey midsole completing the build. The second colorway flips the palette, pairing grey mesh with cream suede and a cream midsole. Both versions carry orange accents on the N logos, tying the two pairs together within the collection. The raw, unfinished edges on each upper reinforce the identity-forward concept at the core of the Willful Bias series.

The campaign imagery reflects that same theme. Antiisoulcial incorporates flowers and references to Southern Black culture into his studio work for the collection, while Nuku shoots the sneakers in the context of a restaurant counter and a shared meal. Previous Willful Bias releases explored discovery, education, and community, and this installment continues that arc with a focus on personal and cultural identity.

The Whitaker Group x New Balance 2010 "Willful Bias For Identity" collection is set to release on November 5th, 2026 via The Whitaker Group and A Ma Maniére for a retail price of $155 per pair. To stay informed on all things New Balance and to stay up to date with the latest releases, connect with us on Instagram and Twitter.