University Of Miami Switching Back To Nike In 10-Year, $200 Million Apparel Deal
Quick Summary
- University of Miami reunites with Nike on a 10-year, $200 million apparel deal beginning the 2027 football season.
- Nike's contract averages roughly $20 million yearly, approximately triple Miami's current Adidas arrangement of $6.5 million annually.
- The partnership marks Miami's return to Nike after 12 years with Adidas, restoring a relationship dating back to 1987.
The University of Miami is set to reunite with Nike as its primary apparel provider, ending a 12-year run with Adidas and returning to the brand that outfitted the school for decades before that arrangement began. The new deal, worth more than $200 million over 10 years, is slated to begin with the 2027 football season, according to reporting by the Miami Herald.
The arrangement works out to roughly $20 million per year, with approximately $13 million of that figure coming in cash and the remainder in apparel, per the Herald. That structure represents a significant step up from Miami's current Adidas contract, which was reportedly worth about $6.5 million in annual cash plus apparel. Adidas had the opportunity to retain the school but fell short of matching Nike's terms in its counteroffer, according to the same report.
Miami's relationship with Nike stretches back to 1987, when the university became the first school to sign a deal with a single retailer covering apparel across all sports. That original partnership ran until 2015, when the school agreed to a 12-year deal with Adidas reportedly worth more than $90 million. The current Adidas contract is set to expire on June 30th, 2027, at which point the Nike deal will take effect, marking what would be the program's 28th year with the brand.
The shift comes as the collegiate apparel landscape continues to see movement between Nike and Adidas. Nike parted ways with Penn State, which wore the brand's gear for 33 years before switching to Adidas ahead of the 2026 season in a deal reportedly worth around $300 million over 10 years. Nike also separated from Tennessee this season, with the Volunteers beginning a new 10-year partnership with Adidas in July. The news also arrives shortly after Adidas signed Miami wide receiver Malachi Toney to a NIL deal, and Adidas had previously partnered with Miami-Dade County high schools to supply uniforms and equipment to students in the area.
Miami is currently in what will be its final season outfitted by Adidas, having opened the year with wins at Stanford and at home against Florida A&M. The deal has not yet been officially announced by either party, and the investigation into the full terms remains ongoing. To stay up to date with the latest releases, connect with us on Instagram and Twitter.
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- University of Miami reunites with Nike on a 10-year, $200 million apparel deal beginning the 2027 football season.
- Nike's contract averages roughly $20 million yearly, approximately triple Miami's current Adidas arrangement of $6.5 million annually.
- The partnership marks Miami's return to Nike after 12 years with Adidas, restoring a relationship dating back to 1987.
The University of Miami is set to reunite with Nike as its primary apparel provider, ending a 12-year run with Adidas and returning to the brand that outfitted the school for decades before that arrangement began. The new deal, worth more than $200 million over 10 years, is slated to begin with the 2027 football season, according to reporting by the Miami Herald.
The arrangement works out to roughly $20 million per year, with approximately $13 million of that figure coming in cash and the remainder in apparel, per the Herald. That structure represents a significant step up from Miami's current Adidas contract, which was reportedly worth about $6.5 million in annual cash plus apparel. Adidas had the opportunity to retain the school but fell short of matching Nike's terms in its counteroffer, according to the same report.
Miami's relationship with Nike stretches back to 1987, when the university became the first school to sign a deal with a single retailer covering apparel across all sports. That original partnership ran until 2015, when the school agreed to a 12-year deal with Adidas reportedly worth more than $90 million. The current Adidas contract is set to expire on June 30th, 2027, at which point the Nike deal will take effect, marking what would be the program's 28th year with the brand.
The shift comes as the collegiate apparel landscape continues to see movement between Nike and Adidas. Nike parted ways with Penn State, which wore the brand's gear for 33 years before switching to Adidas ahead of the 2026 season in a deal reportedly worth around $300 million over 10 years. Nike also separated from Tennessee this season, with the Volunteers beginning a new 10-year partnership with Adidas in July. The news also arrives shortly after Adidas signed Miami wide receiver Malachi Toney to a NIL deal, and Adidas had previously partnered with Miami-Dade County high schools to supply uniforms and equipment to students in the area.
Miami is currently in what will be its final season outfitted by Adidas, having opened the year with wins at Stanford and at home against Florida A&M. The deal has not yet been officially announced by either party, and the investigation into the full terms remains ongoing. To stay up to date with the latest releases, connect with us on Instagram and Twitter.