Undefeated, the renowned boutique retailer and brand, is embarking on an expansion journey, set to establish its inaugural brick-and-mortar presence in the bustling heart of New York City this week. Following a series of teases on various social media platforms, Undefeated unveiled its grand plan: the grand opening of Undefeated New York on September 8th, at the prime location of 75 Kenmare St.
While the curtain has been drawn back on the location for Undefeated's East Coast debut, further specifics about the store remain shrouded in mystery. However, a glimpse into the brand's intentions came to light when Commercial Observer reported a noteworthy development in July 2022 – Undefeated had secured a decade-long lease for this coveted spot.
Undefeated has already left an indelible mark with its existing stores across the United States and internationally. The retailer boasts a strong presence in California, with locations in Los Angeles (La Brea and Silver Lake), Santa Monica, Glendale, and San Francisco. Beyond California, Undefeated has expanded its footprint to include stores in Las Vegas and Phoenix. In Los Angeles, the brand has introduced the Undefeated Athletic Club Training Program, featuring a private gym complemented by an exclusive product line. Beyond U.S. borders, Undefeated enjoys a significant presence in Japan, with five thriving stores, including two in Tokyo, two in Osaka, and one in Fukuoka.
Adding to the excitement, Undefeated teased its upcoming New York-inspired apparel via Instagram, with plans to launch it exclusively at the NYC store on opening day. Fans worldwide can mark their calendars for September 12th when the shirt will become available on Undefeated.com. Undefeated's new store will become a vital part of downtown NYC's vibrant sneaker scene, joining the ranks of established names like Kith, Extra Butter, Stadium Goods, and other prominent retailers and coveted secondary market players with a physical presence downtown.