With less then two weeks until the Super Bowl the NFL has announced a collaboration with Drake's OVO brand for a capsule of apparel. OVO took to Instagram January 31st, 2023 to officially announce the partnership.
The partnership is expected to feature t-shirts, hoodies, and jackets, co-branded with select team logos and the OVO owl insignia. The letterman jacket highlights the collection, the sleeves feature the teams Super Bowl wins along with their teams signature chants embroidered on the chest. After Rhianna's brand Fenty had a collaboration with the NFL, it opened doors for different artists to collaborate with the league. Prior to its partnership with the NFL, Drake's OVO brand had partnered with the NBA on a capsule collection.
The NFL x OVO capsule is expected to drop February 3rd, 2023 on the OVO website. Prices of the items will vary, but we can expect retail to be slightly higher because of the OVO branding. For more information on the collaborations that bridge the gap between sports and fashion, and to stay up to date with the latest collaborations, connect with us on Instagram and Twitter.
Photos via @getbenny
Photos via Boardroom