Quick Summary
Nike is partnering with BTS for a limited merchandise collection tied to the BTS World Tour "ARIRANG," combining a global retail rollout with a Nike By You customization experience. The collaboration marks one of the more ambitious brand-and-artist partnerships in recent tour history, with location-specific drops planned across Asia, Europe, North America, and Australia.
The Nike By You BTS experience lets customers build customized apparel and tote bags using ten BTS-inspired graphics developed exclusively for the collaboration. The artwork draws from the group's established visual identity, incorporating oversized logos, sharp typography, Nike Swoosh accents, and graphics that reference BTS as a seven-member act. Preview imagery points to a palette centered on all-black and all-white across t-shirts, hoodies, caps, and graphic tees. The Nike By You experience opens June 1, 2026 in select Asian cities including Seoul, Busan, Tokyo, Osaka, Singapore, and others, with London following on July 1 and U.S. cities including Chicago, Boston, Los Angeles, New York City, San Francisco, and Las Vegas launching July 5 alongside Melbourne and Sydney.
The Nike BTS "ARIRANG" tour merchandise collection begins its physical retail rollout on June 12, 2026 in Seoul, Busan, and Tokyo. U.S. cities and London follow on July 5, with China receiving its release on July 10. Singapore, Taguig, Bangkok, Kuala Lumpur, Jakarta, and Toronto round out the international stops on August 26. Melbourne and Sydney shoppers can expect merchandise on February 5 and February 12, 2027 respectively, with online availability in China also planned during that window. To stay informed on all things Nike and to stay up to date with the latest releases, connect with us on Instagram and Twitter.
Images via Nike.
Quick Summary
Nike is partnering with BTS for a limited merchandise collection tied to the BTS World Tour "ARIRANG," combining a global retail rollout with a Nike By You customization experience. The collaboration marks one of the more ambitious brand-and-artist partnerships in recent tour history, with location-specific drops planned across Asia, Europe, North America, and Australia.
The Nike By You BTS experience lets customers build customized apparel and tote bags using ten BTS-inspired graphics developed exclusively for the collaboration. The artwork draws from the group's established visual identity, incorporating oversized logos, sharp typography, Nike Swoosh accents, and graphics that reference BTS as a seven-member act. Preview imagery points to a palette centered on all-black and all-white across t-shirts, hoodies, caps, and graphic tees. The Nike By You experience opens June 1, 2026 in select Asian cities including Seoul, Busan, Tokyo, Osaka, Singapore, and others, with London following on July 1 and U.S. cities including Chicago, Boston, Los Angeles, New York City, San Francisco, and Las Vegas launching July 5 alongside Melbourne and Sydney.
The Nike BTS "ARIRANG" tour merchandise collection begins its physical retail rollout on June 12, 2026 in Seoul, Busan, and Tokyo. U.S. cities and London follow on July 5, with China receiving its release on July 10. Singapore, Taguig, Bangkok, Kuala Lumpur, Jakarta, and Toronto round out the international stops on August 26. Melbourne and Sydney shoppers can expect merchandise on February 5 and February 12, 2027 respectively, with online availability in China also planned during that window. To stay informed on all things Nike and to stay up to date with the latest releases, connect with us on Instagram and Twitter.
Images via Nike.
