Nike has long been known for activism within the community both in social aspects and for environmental issues. Whether it be the Crater line of sneakers that are said to use a percentage of recycled materials, or the new “Move To Zero” packaging designed to be more friendly to the environment. However, just committed to environmental issues Nike really is now under question.
A complaint has been filed against the Swoosh in the United States Federal Court in the Eastern District of Missouri. The lawsuit alleges that Nike misled consumers in their eco-friendly claims and is in violation of the Missouri Merchandising Practices Act. The plaintiff, Maria Guadalupe Ellis, purports that the products in Nike’s sustainability line are not indeed sustainable as many of them are “predominantly made with virgin synthetic materials” that are actually not biodegradable. Ellis is also pushing for the suit to be certified as a class action lawsuit on both federal and state levels.
This is just another line on the long list of ongoing litigation the Swoosh is involved in and likely won't be resolved anytime soon. Check back with us for updates and follow us on Twitter and Instagram for all the latest news on sneakers, streetwear, and collectibles.