The Los Angeles Rams are gearing up for their 2023 home opener against the San Francisco 49ers with a special tribute. They've teamed up with the renowned Los Angeles streetwear brand, Born X Raised, to unveil an exclusive capsule collection and honor brand founder, the late Chris "Spanto" Printup.
This collaboration marks the third partnership between the Rams and Born X Raised, highlighting their shared love for the city of Los Angeles and paying tribute to the late Chris "Spanto" Printup, a co-founder of Born X Raised. Spanto, a lifelong Rams fan, was dedicated to authentically portraying the "real story of LA" through his brand. The capsule collection reflects his deep affection for LA, featuring Born X Raised's signature graphics and a special nod to the Rams' 1999 and 2021 Super Bowl victories.
This exclusive collection offers a range of styles that bridge the Rams' championship history with Born X Raised's iconic LA-inspired designs. The capsule includes hoodies, t-shirts, sweatpants, a New Era fitted cap, and more, available in a mix of royal blue, black, and white, with prices ranging from $50 to $150. In honor of Chris "Spanto" Printup, the Rams will distribute "Spanto Lives" rally towels to fans attending their home opener (while supplies last). The Item of the Game, a Rams-49ers match-up tee designed by Born X Raised, will be exclusively available for purchase in The Equipment Room. The game will also include a pregame moment to commemorate Printup and showcase the collection.
This collection will be available for purchase online at RamsFanShop.com and BornXRaised.com starting on Friday, September 15th, at 12 p.m. PT, while supplies last. Fans attending the Rams-49ers game at SoFi Stadium on Sunday, September 17th, will also have the opportunity to purchase these limited-edition pieces at The Equipment Room, starting at 11 a.m. PT when gates open.
The Los Angeles Rams are gearing up for their 2023 home opener against the San Francisco 49ers with a special tribute. They've teamed up with the renowned Los Angeles streetwear brand, Born X Raised, to unveil an exclusive capsule collection and honor brand founder, the late Chris "Spanto" Printup.
This collaboration marks the third partnership between the Rams and Born X Raised, highlighting their shared love for the city of Los Angeles and paying tribute to the late Chris "Spanto" Printup, a co-founder of Born X Raised. Spanto, a lifelong Rams fan, was dedicated to authentically portraying the "real story of LA" through his brand. The capsule collection reflects his deep affection for LA, featuring Born X Raised's signature graphics and a special nod to the Rams' 1999 and 2021 Super Bowl victories.
This exclusive collection offers a range of styles that bridge the Rams' championship history with Born X Raised's iconic LA-inspired designs. The capsule includes hoodies, t-shirts, sweatpants, a New Era fitted cap, and more, available in a mix of royal blue, black, and white, with prices ranging from $50 to $150. In honor of Chris "Spanto" Printup, the Rams will distribute "Spanto Lives" rally towels to fans attending their home opener (while supplies last). The Item of the Game, a Rams-49ers match-up tee designed by Born X Raised, will be exclusively available for purchase in The Equipment Room. The game will also include a pregame moment to commemorate Printup and showcase the collection.
This collection will be available for purchase online at RamsFanShop.com and BornXRaised.com starting on Friday, September 15th, at 12 p.m. PT, while supplies last. Fans attending the Rams-49ers game at SoFi Stadium on Sunday, September 17th, will also have the opportunity to purchase these limited-edition pieces at The Equipment Room, starting at 11 a.m. PT when gates open.
