Sneakers

JuJu Watkins Secures Multi-Year Contract Extension with Nike

October 8, 2024·1 min read·By Anthony Treviso
JuJu Watkins Secures Multi-Year Contract Extension with Nike

JuJu Watkins is making waves as she enters her sophomore season, having reportedly signed a multi-year contract extension with Nike. This deal positions her among the highest-earning athletes in women's basketball, reflecting her rising star power and on-court success.

Last season, JuJu led USC to the Elite Eight and made headlines as the Pac-12 Freshman of the Year. Her impressive performance earned her the title of Best Breakthrough Athlete at the 2023 ESPYs, showcasing her potential to transform the game.

This partnership with Nike not only elevates JuJu's profile but also highlights the brand's commitment to empowering female athletes. With a legacy rooted in innovation and performance, Nike's investment in JuJu underscores the increasing recognition of women's sports and the importance of supporting the next generation of athletes.

Info via Shams Charania

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