JJJJound And New Balance Present A Montreal Exclusive

January 18, 2023·1 min read·By Anthony Flores

Earlier this year JJJJound and New Balance came together to bring us a New Balance 990v3, once again they are brining the normcore aesthetic to the model. 

This particular pair pays homage to the founding city of JJJJound, Montréal, the monotone colorway was carefully designed to represent the city. Tonal brown shades are applied throughout the pairs upper nubuck overlays, and mesh netting. The cream laces match the pairs midsole, followed by a black outsole with an NB logo printed at the tip of the pairs toe box. According to JJJJound "the shoe aims to highlight the laborious attention to detail of New Balance’s Made construction and the precision engineering of the 990’s performance legacy."

The New JJJJround x New Balance 990v3 released exclusively in Montreal on November 25th for $325 CAD. ($241 Dollars) They will drop on to reserve for in-store pick up. For more on future collaborations with New Balance, and to stay up to date with the latest releases, connect with us on Instagram and Twitter.

Photos via JJJJound 

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