Quick Summary
Quick Summary
Salomon has tapped BLACKPINK's JISOO as its newest global ambassador, marking one of the brand's most prominent crossover appointments yet. The move is part of Salomon's ongoing push to expand its presence across lifestyle, fashion, and culture, while staying rooted in the technical outdoor heritage that built its reputation.
JISOO brings a profile that extends well beyond music. Born in Busan, South Korea, a coastal city situated near mountainside terrain, she has spoken openly about growing up close to nature, a background that aligns naturally with what Salomon represents as a brand. Official campaign imagery shows her wearing the Salomon XT-Whisper, offering an early look at how the partnership will position the brand's technical footwear within casual, everyday contexts. Salomon has spent recent years carving out a significant space in streetwear, and JISOO's reach across music, fashion, and entertainment only reinforces that trajectory.
Salomon frames JISOO as representative of a new generation that doesn't draw hard lines between sport, fashion, and cultural expression. That outlook maps directly onto where the brand is headed, with performance sneakers now appearing just as comfortably in urban streetwear settings as they do on trail. More details on specific projects and product releases from the partnership are expected to roll out in the coming months. Stay tuned for updates and connect with us on Instagram and Twitter for the latest news.
Images via Salomon.
Salomon has tapped BLACKPINK's JISOO as its newest global ambassador, marking one of the brand's most prominent crossover appointments yet. The move is part of Salomon's ongoing push to expand its presence across lifestyle, fashion, and culture, while staying rooted in the technical outdoor heritage that built its reputation.
JISOO brings a profile that extends well beyond music. Born in Busan, South Korea, a coastal city situated near mountainside terrain, she has spoken openly about growing up close to nature, a background that aligns naturally with what Salomon represents as a brand. Official campaign imagery shows her wearing the Salomon XT-Whisper, offering an early look at how the partnership will position the brand's technical footwear within casual, everyday contexts. Salomon has spent recent years carving out a significant space in streetwear, and JISOO's reach across music, fashion, and entertainment only reinforces that trajectory.
Salomon frames JISOO as representative of a new generation that doesn't draw hard lines between sport, fashion, and cultural expression. That outlook maps directly onto where the brand is headed, with performance sneakers now appearing just as comfortably in urban streetwear settings as they do on trail. More details on specific projects and product releases from the partnership are expected to roll out in the coming months. Stay tuned for updates and connect with us on Instagram and Twitter for the latest news.
Images via Salomon.
