Former Alabama Crimson Tide quarterback, Bryce Young was selected as the number 1 pick in the NFL draft by the Carolina Panthers. Prior to being drafted, the highly coveted prospect was approached by almost every sportswear powerhouse under the sun for his signature. Bryce ultimate decided to sign a multi-year endorsement deal with Jordan Brand. As of now the exact terms of the deal remain a mystery, but inside sources have hinted that the deal is one of the largest endorsement deals ever signed by a college athlete.
Bryce Young led his alma mater to a national championship in his sophomore year, and has become a favorite to win the Heisman Trophy in 2023. After putting the team on his back Young quickly rose to stardom and climbed up in the race for the number one pick. The deal with Jordan Brand demonstrates the star power Bryce has been generating, it also speaks to the marketability potential he possesses. Young expressed his enthusiasm for the deal in a statement saying, "I am honored and humbled to join the Jordan Brand family. Jordan Brand represents excellence, both on and off the field, and I am proud to be associated with such an iconic brand."
The deal is expected to include Bryce in Jordan Brands marketing campaigns, and will create a signature shoe and apparel line after the young starlet. Larry Miller, Jordan Brand's Vice President of Marketing, also conveyed his enthusiasm for the partnership. "Bryce Young is an incredible talent, and we are thrilled to welcome him to the Jordan Brand family," Miller said. "He represents everything we look for in an athlete - talent, integrity, and a commitment to excellence - and we are excited to work with him as he continues to make his mark on the college football world and beyond."
Apart from securing a deal with one of the most coveted sportswear brands in the industry, Young has also locked in endorsement contracts with world renowned companies like Coca-Cola and Beats by Dre. With the amount of buzz Bryce has been generating, we expect the deals to keep coming in. Only time will tell if the investments made by Jordan Brand and his other sponsors will pay off, but judging by his title winning season, Bryce Young is here to stay.
Bryce Young threw for over 3000 yards in his title run and racked up 32 touchdowns in the process. We wish all the best to Bryce Young in his career in the NFL and are excited to see if he can keep his hot steak going. We'll be sure to be the first to tell you when his signature shoe line releases, but in the meantime connect with us on Instagram and Twitter to stay up to date with all the latest news in the culture and sneaker releases.