Awake NY x Air Jordan 6 "Blueberry" and "Bubblegum" Release August 2026

Awake NY is back with Jordan Brand for the Air Jordan 6's 35th anniversary, this time presenting two colorways that pay close attention to both the shoe's original DNA and the brand's New York roots. The "Blueberry" and "Bubblegum" pairs follow the label's Air Jordan 5 collaboration from last year, and each one sticks to its own color family, running different shades of blue or pink across the upper.

Both pairs share the same construction framework. Nubuck covers the forefoot and toe box as a direct nod to the original 1991 Air Jordan 6 "Infrared," while Awake NY's "A" logo lands on the reflective side panels. Saffiano leather wraps the overlays and heel, a material choice that references the designer bags and counterfeit accessories long associated with Canal Street's bootleg culture. Red contrast stitching runs throughout both pairs, and the outsole carries the familiar Air Jordan 6 "Infrared" color blocking with added speckling for texture. Awake branding replaces the traditional "AIR" lettering on the heel tab and also appears across the translucent tongue, with speckled co-branded hangtags finishing off both pairs. A matching apparel collection releases alongside the footwear. The campaign, shot at Flushing Meadows Corona Park, features local New Yorkers alongside Futura and Grace Ladoja. Its opening scene, featuring a mariachi band and roses, serves as a tribute to Roy Martinez, a member of the Awake NY family who passed away earlier this year.

The "Bubblegum" pair arrives in Playful Pink, Infrared 23, Shy Pink, and Arctic Pink, keeping the palette warm and consistent across the upper. The "Blueberry" colorway runs in Midnight Navy, Infrared 23, Game Royal, and Light Blue, with the deeper navy base giving it a more subdued, city-worn feel.

The Awake NY x Air Jordan 6 "Bubblegum" and "Blueberry" are set to release on August 23rd, 2026 via Awake NY through EQL raffles for a retail price of $230 each. The "Bubblegum" colorway will remain exclusive to Awake NY, while the "Blueberry" is scheduled for a wider release in September 2026 through the Nike SNKRS app and select retailers. To stay informed on all things Jordan Brand and to stay up to date with the latest releases, connect with us on Instagram and Twitter.

Images via Nike.