The adidas Ultra Boost, a game-changing silhouette that revolutionized sneaker technology and culture, marks its remarkable 10th anniversary in 2025. First launched in 2015, the Ultra Boost quickly transcended its performance running roots to become a cultural phenomenon, combining breakthrough Boost cushioning technology with versatile style. The silhouette's legendary status was further amplified when Kanye West was photographed wearing them, transforming the Ultra Boost into a must-have sneaker that bridged the gap between performance innovation and streetwear fashion.
The adidas Ultra Boost OG "10th Anniversary" edition pays homage to the groundbreaking original design that captured the sneaker world's attention a decade ago. This commemorative release maintains every detail that made the original iconic, featuring a premium black Primeknit upper that delivers both flexibility and support. The classic Three Stripes cage provides the signature adidas branding and structural integrity, while the distinctive purple heel counter adds the unmistakable pop of color. Performance elements remain unchanged, with the responsive white Boost midsole offering industry-leading energy return and the durable Continental rubber outsole ensuring reliable traction across all surfaces.
The adidas Ultra Boost OG "10th Anniversary" is set to arrive February 11th, 2025 through select adidas retailers and adidas.com for a retail price of $180.
Images via adidas