The prestigious boutique A Ma Maniére is set to continue its celebrated "Hand Wash Cold" narrative with an exclusive Nike Air Max 95 collaboration, marking the iconic silhouette's 30th anniversary milestone. This highly anticipated partnership seamlessly blends luxury craftsmanship with subdued earth tones, perfectly embodying the sophisticated aesthetic that has become synonymous with the A Ma Maniére brand.
For James Whitner, the visionary founder of A Ma Maniére, the "Hand Wash Cold" concept transcends its literal meaning as a care instruction—it represents a deeper philosophy centered on mindfulness, respect, and enduring quality. This thoughtfully designed Air Max 95 embodies these principles through its use of premium materials including sumptuous suede, fine leather, and textured overlays that elevate the classic silhouette to new heights of luxury. The Diffused Taupe and Phantom color palette provides a sophisticated foundation, while meticulous stitched details, gradient upper construction, and symbolic laundry icons on the medial heel reinforce the "Hand Wash Cold" theme. Distinctive touches including the embroidered Swoosh on the lateral heel, A Ma Maniére branding on the tongue badges and toe caps, an elegantly aged midsole, and subtle pink Swoosh embroidery create a contemporary interpretation while honoring the timeless appeal of the original design.
The A Ma Maniére x Nike Air Max 95 “Hand Wash Cold” is scheduled to arrive Summer 2025 through select A Ma Maniére channels before seeing release on the Nike SNKRS app for $190. For the latest upcoming Nike collaborations, download our mobile app and follow us on Twitter.
Images via riblets1218